Search
engine optimization is the method to improving the website visibility on major
search engine like Google, Yahoo and Bing etc. You can say, it is the process
to increase the visitors to a website through organic search. Higher website
ranking in search engine get more visitors from search engine. If you ever
surprised why websites rank better than the other some websites, then you must
know that it is not a magic, it is because of most powerful internet marketing
method called Search Engine Optimization.
How
Google Works:-
Google
search engine has software which is called GoogleBot (Crawler, spider). Once
you will submit your website in Google. The Google crawler will crawl the web
page to see what is there. If your website contains quality content, relevant
content then crawler will perform in the website frequently. Including quality
content crawler also likes the high quality back links also. If website have
the reputable combination of quality content and quality links website will get
well ranked in Google search engine.
There
are two types of SEO:-
1. On-Page Optimization
2. Off-Page Optimization
On-Page
Optimization:-
Title
Tag: - Title tag play vital role in website. Title tag shows the website
category and relevancy. It describes the online document. Title tag always
appears at the top of browser window. Title tag describes our page. Character
limit should be more than 70 and less than 55 including space.
Sample
Title Tag:-
Brand
Name | Primary Keyword and secondary Keywords
OR
Primary
Keyword - Secondary Keyword | Brand Name
Meta
Description:- Meta description tells user which type of services or products
providing the website. Unique description attract user for click. Meta
description is the key to direct relevance to the page and uniqueness.
Optimal
Length of Meta Description for Search Engine:
155
– 160 Characters Including Space.
Seo
Friendly URL Rewrite:- Websites landing pages URL’s Should be SEO friendly.
Search engine likes SEO friendly URL structure. Well structured URL help to
indexation process.
Alt
Tag:- Alt tag also ply vital role in On-page seo. It appears in image so that
crawler crawl the image easily.
Xml
Sitemap:- Xml Sitemap is also a very important tactic in SEO. It makes website
more seo friendly to search engine crawler. Xml sitemap help search engine to
crawl updated activities on the website.
Some
more SEO tips and tricks we should consider.
1. User friendly
navigation (breadcrumbs, user sitemaps)
2. Optimized internal
links
3. Text Formatting
(use of h1,h2,bold etc)
4. Image optimization
(image size, proper image names, use of ALT tag)
5. User friendly 404
pages
6. Fast loading pages
7. Google Authorship
verification for all pages
8. Top quality fresh
content (This is always the most important SEO factor!)
9.
External links (no broken links or links to ‘bad’ sites)
Off
– Page Optimization Tips and Tricks:-
Well,
in internet marketing world both techniques (On-page & Off-page) play vital
role. Off –page is the technique with which we create link building with
authoritative websites with relevant content and user attractive content. Off-
Page optimization is the process under which we create quality back link on the
site. Once website gets high quality back links, website gets the higher search
engine ranking automatically.
Here
are some of working Off-Page Techniques:
1.
Directory Submission (Should Submit only High PR, Unique IP, Not Excessive
Submission )
2.
Social Bookmarking (Avoid Low PR submission, Not Excessive Submission )
3.
Classified Ad Submissions (Regional & High PR)
4.
Local Listing (High PR, Regional Only)
5.
Article Submission (Must Unique Content Otherwise Damage Ranking, One 6.
content 3 websites )
7.
Guest Posting (Relevant Content) finally
May
be these SEO tips and tricks can be essential for you.
As
a Final step I want to say, “The three essential elements of an effective SEO
are effective communication, useful information and high quality backlinks”.
